Aaron Henry

Aaron Henry is the founder and Managing Director of Foundeast, an integrated PR and digital agency headquartered in Bangkok, with teams in Vietnam and the United States. Over more than 25 years in marketing communications, he has helped organisations build global visibility, establish authority, and turn their expertise into stories that reach and influence the audiences that matter to them.

His approach is rooted in entertainment, publishing, and audience development. In the US, he worked as a producer, director, and marketer on Hollywood studio and independent feature film releases. He also helped launch emerging digital platforms and publishers, including Fandango and Rotten Tomatoes, gaining first-hand experience of building audiences and brands where entertainment meets digital media.

That background shapes how he thinks about content. He has built brands through media partnerships across network television, radio, podcasts, and the web, and has extended established brands into new media properties, from call-in radio shows to branded television segments. The aim throughout has been the same: stories and partnerships that give brands a lasting place in people's lives.

Today, Aaron advises companies and senior executives on brand positioning, market entry, reputation management, crisis communications, and international media relations. His work spans automotive, technology, hospitality, entertainment, professional services, and the development sector, with organisations such as Warner Bros., RMA Group, Dyson, Hilton Hotels & Resorts, the European Union, and UNICEF.

At Foundeast, he brings together research, public relations, digital strategy, content production, and executive thought leadership around each client's business goals. By pairing local market knowledge with international communications, he helps organisations communicate across borders and build relationships with media, customers, and industry stakeholders.

He is particularly focused on how brands earn credibility now that discovery happens across search engines, AI assistants, media, and creator platforms. By integrating earned media, search engine optimisation (SEO), and generative engine optimisation (GEO), he helps businesses make their expertise easier to find, understand, and trust, building the kind of authority that supports reputation, qualified demand, and sustainable growth.